cybersecdn- The billboards have been leased to advertisers by Foxpoint Media, which is based in Chicago. The billboards caution residents against moving to Texas, including messages like “Don’t move to Texas” and “The Texas miracle died in Uvalde,” referring to the deadly school shooting at Robb Elementary School in May.
The billboards have been put up in response to the mass exodus of Californians to Texas, with nearly 250,000 residents leaving California between 2020 and 2021, mostly due to lack of affordability.
The billboards have been met with mixed reactions, with some people calling them “bizarre” and “amateurish”. San Jose State University public relations professor Matt Cabot told NBC that referencing Uvalde in the billboard was bad judgment.
He said the anti-Texas billboards are confusing and people can’t understand them quickly. “I’m not sure if it will even backfire because I’m not sure what it’s designed to do,” he told NBC1.
It is important to note that the billboards are not stopping Californians from moving to Texas. According to reports, Texas is the state Californians are most likely to move to and often settle in cities like Dallas, Austin, and Houston1. Lack of affordability is the biggest push behind Golden State residents’ desire to move.
Massachusetts Institute of Technology (MIT) found that the living wage for an adult with a child in California is nearly $84,000. In Texas, it’s less than $60,000. Housing was the largest influence on the cost of living and, according to MIT’s study, Texas had the biggest advantage. Housing costs in California are nearly 50 percent higher than those in the Lone Star State.
The billboards warning Californians against moving to Texas have been put up in response to the mass exodus of Californians to Texas.
However, they have been met with mixed reactions and are not stopping Californians from moving to Texas. The cost of living in Texas is significantly lower than that of California, which is the biggest push behind Golden State residents’ desire to move.